All companies that deal with websites must give priority to Google. Research professionals account for more than 90% of all web searches, making it the primary means for target audiences to find websites. Most companies recognize that content marketing strategies need to include Google Algorithms Updates and do their best to prioritize them. But even if everything you do today is correct, when developers publish a new algorithm update, marketers are afraid they cannot keep to date with what has been updated immediately.
These concerns are not without foundation. Due to the sudden update of Google, companies often see their website downgrade and lose traffic.
Even SEO experts cannot always predict the timing of algorithm updates. However, creating a reliable SEO strategy for your business depends on trying to understand how Google works and what it evaluates. Keeping abreast of each new Google Algorithms Updates and analyzing its effects and causes can provide useful information.
Google’s Algorithm Continually Changes
Well-known online marketing publications will receive an update from Google every two or three months. Usually, Google has tweaked its algorithms, typically several times a day. In most cases, the differences will be subtle, insufficient to attract attention, but they occur. Well, Google will be updated, which will shake the SEO community. These are things that every marketer should put into consideration.
Google Algorithms Updates are of Different Types
Most updates made by Google are notable, and they fall into several categories.
Updates that are Name officially
These are the major updates announced by Google, and they
have official names. They are also the most popular in SEO and commercial
publications. Google tends to start with a name beginning with P for penguins,
pandas and pirates are a few past examples.
Each of these is designed to solve a specific problem related to the operation of previous algorithms. Penguin has been trying to reduce link spam in the rankings. Panda punishes poor quality content. These updates are not the only ones. Since its release, Google has released most of the latest releases to enhance the stated goals of the update.
Updates from Broad Core
A wide range of main updates is more common. From time to
time, Google announces that an update has been made, but does not provide
detailed information on the achievement of the goal.
An extensive kernel update indicates enough SEO experts to speak, choose informal names, and become an acronym for change. Examples entail Pigeon, Fred and Medic. The search engine log estimates that Google knows the details of these updates. Indeed, it gives too much detail on the operation of the algorithm. According to their information, this change is generally considered to be similar to the weight given to various ranking factors.
Google does not provide official information about this, but SEO experts analyze sites and pages and collect data by reviewing common elements and determining why.
Updates that are Functionality Smaller
In addition to naming key updates, Google also frequently updates specific types of features. These include the following:
• Prioritize quickly updated sites and quick updates.
• Mobile updates make mobile features a key ranking signal.
• Update the code snippet that affects when and how to display the selected piece
They can also announce these updates as they did when they released the mobile update. Sometimes, they make changes silently, which allows SEO experts to inform and announce them based on their research.
How to Maintain Google Ranking in 2019
Whenever Google updates the algorithm, it must determine whether it still needs to update the SEO strategy. However, in many cases, algorithm updates are only used to promote key recommendations made by Google over the years.
There is no doubt that 2019 will bring Google’s algorithms, but you can count on these seven techniques that apply throughout the year.
1. Ensure Your Website Works well on Mobile.
There is no doubt that Google is currently focusing on the
mobile experience. One of the most important things you can do to improve SEO
is to prioritize mobile devices. If you have not yet opted for a responsive website,
place it at the top of your to-do list. Also, develop the habit of testing your
site on mobile devices to make sure it works.
2. Ensure you site speeds on various Devices
People are impatient. If it takes a few seconds to load the site, visitor and search permissions will be lost. Test how fast your site loads on different browsers and devices. If it is slow, consider steps on how speeds it up.
3. Checkout Preferred Topics by Audiences
A good SEO is not limited to ranking. This is the emergence of a correct search. As with inbound marketing, you need to study audiences, keywords, and competitors to better understand the types of issues and that most interest your audience.
4. Checkout what
checkouts in the Search Box
To understand how to classify, you must know the look of the term SERP for the term you want to classify. To see the appearance of the results page for your target keywords, perform a search survey. Now make sure you check out the most popular results and notice if the page contains a rich code snippet.
Additionally, as the results change, please search for these terms regularly.
5. Come up with content that is of high-quality.
All readers should be familiar with this trick. This is where Google talks to marketers. That is why SEO is one of the driving forces behind content marketing.
6. Be strategic while writing for Humans
Over the years, many algorithmic updates have been developed to try to put algorithms in front of humans and play games on content creation and web design systems. One of the best ways to get rid of future algorithm updates is to focus first on humans. But that does not mean you should not be strategically close to what interests you in SEO trends. 2019 includes content that optimizes featured segments and voice searches.