With social media becoming a more effective marketing tool for ecommerce website, you really no longer need to spend money on your traffic generation strategy. You just need to be a little more creative to be able to generate free traffic, using Facebook, Tweeter, Instagram, LinkedIn and the likes. Lack a creative flare that is necessary for that? No worries, I am going to help you get started by giving you some 7 proven tips to effectively use social media for ecommerce without spending a dime. Implementing these simple yet effective tips will boost your traffic to a higher level compared to what many paid tools will do. Without further ado, let us get to the tips;
1. Capitalize On All Major Social Media Platforms
It is not surprising that a good number of online businesses are present only on select social media platforms rather than all platforms. Worse of it all, some businesses cannot even be found on Facebook, the largest social media platform, which almost everyone is on.
According to statistics, more than 50% of ecommerce traffic stems from social media. Therefore, by putting your business on Facebook, Twitter, LinkeIn and all the other relevant social media sites, you are sure to get the most out of social media.
2. Be Active On Social Media
Personally, if I find a Facebook page, which was last updated three years ago with contents related to a product or service that I am looking for, I would not dare click the link to the website. So are many individuals, because they do not want to waste their time checking out a site that may even be no longer existing. What’s more, leaving your social media pages dormant makes consumers doubt your credibility. Be sure to post contents, even if it is multiple times a day. Do not let your pages go one week without having some fresh new contents, whether that would be images or videos of your products or services or texts to that effect.
2. Post Engaging Content
Even though it is imperative that you post on your social media pages as often as possible, you want to make sure that your content adds value to the audience. It should be able to answer your audience’s questions, educate or entertain them, etc. The idea is to offer content that will make your audience want to find out more about your business.
3. Make Your Content Shareable
Many businesses do a huge disservice to themselves by not making their contents shareable. How many times have you stumbled upon a very engaging post on a business’s Facebook page that you were not able to share due to the lack of a share button? More times than you can shake a stick at, probably.
Allowing people to share your content enables more social media users to discover your business, leading to increased traffic to your website. Add a share feature to your social media pages so that people can share your posts, enabling more internet users to discover your website.
4. Use the Viral Marketing Strategy to Benefit the Most Out of Social Media for Ecommerce
Using the right viral marketing strategy on social media will promote your business abundantly, resulting in an overwhelming amount of traffic to your site. You can use engaging content that is informative, educative, mind-blowing or humorous to that effect. The goal is to provide content that will go viral beyond social media, making your website become the talk of the town. Have you had about the Face App, which uses AI to generate highly realistic transformations of faces in photos? Launched just a few days ago, this app instantly became the current big thing on Facebook, thanks to viral marketing.
5. Take Advantage of Free Social Media Marketing Tools
Many tools are available to use for social media marketing without having to pay. Some of these tools are more effective than some paid marketing tools and will help boost traffic to a great extent. Examples include AdEspresso Facebook Ads Compas, Tagboard, Twitter Analytics Report Card and Easel.
6. Back-Up Your Product or Service
Another great way to derive maximum benefits out of social media for ecommerce is to back up the product or service you sell. This allays consumers’ fears and encourages them to find out more about that particular product or service by clicking the link. You can back up the product or service by offering a satisfaction guarantee, which guarantees that the buyer will get a refund either fully or partly, depending on the T&Cs, if they are not satisfied with the product or service.
7. Incorporate the Freebie Tactic in Your Marketing Strategy
People like free stuff and by offering them some in return for performing a required action, they will have no problem cooperating. The idea is to give them an impression that you care about them too, besides doing business with them and get them interested in what you have to offer and boost your traffic. For instance, you can offer free samples, attractive discounts, full after sales service, etc to those who will use the provided link to your landing page.
As you can see, you can benefit from social media for ecommerce to the maximum through many creative ways. You no longer need to pay for traffic, thanks to the potential of Facebook, Twitter, LinkedIn and the likes in generating high quality traffic for free.
Capitalize on all major social media platforms, be active on social media, make all your content shareable, not to mention use a viral marketing strategy. In addition, take advantage of free social media marketing tools like(Tagboard, AdEspresso Facebook Ads Compas, Easel, etc), back-up your product or service, and finally, incorporate the freebie tactic in your marketing strategy to boost your traffic for free.
With nothing more to say, I wish you good luck with your social media for ecommerce efforts. However creative you may get, do not forget to incorporate the above tactics, which have been proven.