The internet platform has revolutionized the way in which businesses reach out to their clients. This has been mainly in the form of online paid advertising. This is a new and relatively obscure form of business advertising.

The discussions below endeavor to discuss every aspect of online advertising by touching on such pertinent issues as its definition, pricing models, different forms, and benefits.

WHAT IS ONLINE PAID ADVERTISING?

Online advertising is a form of business advertising which entails the use of the cyberspace as the preferred means of reaching out to a targeted audience. In this case, the marketer rents advertising space from any of the online platforms for a predetermined duration of time.

FORMS OF ONLINE PAID ADVERTISING SOLUTIONS

Sponsored Contents

These are special contents that are pinned on the walls of social media platforms such as Facebook, and Twitter. They generally inform the online users of the existence of a particular item and invite them to take a necessary cause of action. These include visiting the parent website, filling a form, or signing up.

Google Adwords

It is a special advertising service that is conferred to businesses that would wish to utilize Google and its affiliate networks for the purposes of displaying adverts. It is mainly focused on keywords and enables advertisers to set a predetermined budget.

Lead Accelerators

This is an advertising solution that is run by LinkedIn. It is basically designed to allow businesses to generate greater leads by way of combining several advertising solutions at a go. It is mainly utilized by businesses.

Display Ads

Display ads are large advertisements that feature eye-catching type or illustrations. They are embedded on web pages and are also accompanied by short descriptions at their bases. These descriptions are hyperlinked to the parent website or other pages of interests.

Banner Advertising

In this form of online advertising, attractive and eye-catching banners are placed on web pages. They are designed to attract the attention of the online visitor and as such lead to greater conversion rates.

Text Links

Also called anchor text, these are texts that may be clicked within a hyperlink. When clicked, they direct the visitor to the page that is being promoted. They comprise 60 characters or less and are normally highlighted in the blue hue.

 

PLATFORMS FOR ONLINE PAID ADVERTISING SOLUTIONS

Social Media Networks

These are websites and applications which enable users and online visitors to create or share contents and participate in social networking. They include Facebook, Twitter, Pinterest, Instagram, and so on. They also provide advertisers with space on which to place their promos.

Search Engine Results Page

Search engines such as Bing, Yahoo!, and Google also enable advertisers to place adverts. These adverts appear in the search engine results pages that arise when visitors search their preferred contents. These adverts are usually relevant to the searches.

Corporate Web Pages

Huge corporations like banks, newspapers, media houses and retail outlets may also take advantage of their huge visitor base to offer advertising platforms to third parties. In this case, advertisers place their banners and other ads on these web pages.

 

ONLINE PAID ADVERTISING PRICING MODELS

Pay-per-click

In this pricing model, the advertiser is charged on the basis of the number of clicks that their adverts generate over a predefined duration of time. It is mainly suited for response-oriented advertising campaigns. It is cheap in the sense that the advertiser is only charged for the clicks generated but not for utilizing the advertisement platforms.

Pay-per-impression

Advertisers that opt for this pricing model are charged based on the frequency or the number of times that the ad is displayed to the online visitors. It is mainly preferred for display and visually-based ads.

Cost-per-action

Under this arrangement, the advertiser is charged based on the other actions that the visitors take upon encountering their ads on the online platform. These could include creating an account, signing up for a trial version of a product, ordering a good, or downloading an app.

 

THE BENEFITS OF ONLINE PAID ADVERTISING SOLUTIONS

Cheaper

Online paid advertising is generally cheaper than the conventional forms of advertising such as print media, radio, and television. Because of these, they exert negligible financial strains to the advertisers.

Higher Penetration

They have a generally higher penetration of the target market. That’s because internet technology generally reaches out to a larger population compared to the conventional means of communication such as those outlined.

Higher Conversion Rates

On the whole, these adverts generate higher responses than the conventional forms of advertising. This is due to their interactive nature and the ease with which any attendant responses may be expressed. This makes them all the more preferable to any would-be advertiser.

Quite Relevant

Online advertising may be tailored to suit the unique tastes and preferences of the targeted population. As such, they are quite relevant to their viewers. This further makes them attract higher responses than the other forms of advertising.

 

FINAL VERDICT

Online paid advertising is indeed the way to go for any serious business entity. This stems from the many attendant benefits that await those who opt for it. It is also noteworthy that owing to the limitations of time and space, the entire subject matter could not be exhausted. If you need any help with your online paid advertising please drop us a message and we’ll discuss how we can help