user experience

What impact does USER EXPERIENCE have on SERP

If you own and operate your own site today, there are some things that you will need to know about your website. This is especially true for those of you who want your site to do well in the major search engines like Google. Because Google decides how a website ranks, you must be able to write a good marketing strategy that will help your site reach the top page of Google.


To get these objectives, you must be familiar with how the SERP works. Especially, as it relates to how the user experience on your website affects the SERP..Having said that, here are 3 things that you need to know about your audiences’ user experience. Also, here is the relevant affect that it has on your website’s performance in the SERP.


  1. Increase in Traffic


Fortunately, there are many different ways to increase the traffic to your site. However, even though your site may have a big share of a broad audience, it still may not be made up of the target audience that you want. So, you need to concentrate on making sure the traffic increase comes from specific consumers.

These consumers should be those visitors that can become regular customers for the products and services that you are selling. To get these goals and objectives, your audience must have a good user experience every time that they visit the site. In fact, the information must be all of the following:


  • Useful
  • Interesting
  • Engaging


All of which is used to make them return to your site over and over again.


  1. Keep the Interest of the User


Getting the big numbers to the site may not be hard for those site owners who are familiar with the top tricks to the trade. Specifically, when it comes to using the latest guidelines and rules that have been reported by Google.


On the other hand, if you want to keep the attention of the average person that visits the site, you must take your marketing campaigns and strategies to the next level. This is especially the case if you want to make sure the content and videos are engaging. This communication must be interesting enough to be used to:


  • Solve problems
  • Give guidance
  • Provide Instructions


All of the above can help to keep up interest.



  1. Turn Visitors to Customers


The rule for the search engine can make a big difference in how many people visit the site. However, this is only the start of a good relationship between friends. This is often the case for those people who may be interested in what you are talking about but they want to know more.


Knowing more about a product or service can make the difference between people buying your products and services. Know more about your products and services can make the difference between consumers recommending your site to others. So, you need to know in advance how you can write a marketing campaign that will get you what you need today. And that means getting more customers to buy your products by telling them what they need to know.

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