Most of the ‘holidays’ celebrated throughout the year centre around family and loved ones, but Halloween is all about fun – from young children going out trick-or-treating, through to adults getting dressed up for a more grown-up Halloween party.
And it is important to remember this in your Halloween linked marketing: the primary aim is to bring in business and promote your brand, but being boring and lazy in your approach is not going to win you any fans. And just because you’re a small business doesn’t mean you should ignore the Halloween marketing campaigns launched by big brands and multinationals.
You might not have the resources or the budget that they do, but you can still get many great ideas from them that you can implement on a smaller scale, and using a much smaller budget. If not this year, then definitely next year, because like Christmas and Valentine’s Day, Halloween is celebrated every year.